Blog
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Bringing AI into your business? What not to give it
Customer lists, passwords, contracts: what you never paste into a chatbot, why your plan and whose name the account is in matter, and what changes when AI starts taking on work.
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95+ on PageSpeed: what the 4 numbers mean (and what they don't)
Performance, Accessibility, Best Practices, SEO: what each one measures, why the target is 95 and not 90, and what a good score does not promise you.
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Slow website on mobile? What it costs you and how to measure it yourself
We measured 210 local business websites on mobile: on the typical one, the main content took 9 seconds to appear. Why a site is slow, what it costs you, and how to check yours in two minutes.
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Your Google Maps profile brings customers before your website does
Before they see your website, customers see your Google profile. What to fill in, which categories matter, and what we learned setting up our own.
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Who holds the keys to your website?
Domain, email, Google profile, data: what should be in your name, how to check it, and what to do if whoever built your site disappears.
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Why your business emails land in spam
Since 2024 Gmail rejects or hides email from domains without the right settings. What SPF, DKIM and DMARC are in plain words, and how to check yours in two minutes.
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E-shop accessibility: the law vs the grant committee
E-shop accessibility for people with disabilities: what the law requires, what a grant committee wants, and what really applies to you. Without panic.
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Digital delivery notes: what to do before October 12, 2026
Greece's digital delivery note becomes mandatory in stages by October 12, 2026. What it is, who it affects, the current dates and what to do now.
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"68% of businesses use AI"? In practice: a chatbot
Surveys say everyone uses AI. In small businesses the reality is different. What the percentages actually measure, and where to start.
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Mandatory e-invoicing: what to do before October 1, 2026
B2B e-invoicing becomes mandatory for every Greek business on October 1, 2026. The dates, your options and what it means for your e-shop.
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What is an AI agent? And what it isn't
The word agent is everywhere and almost nobody explains what it means. What it is, what it isn't, and where it makes sense in a small business.
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When you DON'T need custom software
Odd coming from the person who builds it, but there are cases where an off-the-shelf tool covers you just fine. Here they are.
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What does a custom tool cost? A straight answer
What actually drives the cost of custom software, why a small first version keeps the risk low, and what to compare any quote against.
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Your idea? Here's what I need (spoiler: not much)
No specs, no studies, no jargon. Four simple things that make the first conversation about your tool actually count.
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Three myths keeping you away from the tool you need
It costs too much, it takes months, "I don't know about this stuff". Three objections to custom software I hear all the time, and why they no longer hold.
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Got an idea? Let's build it together
No specs, no technical knowledge needed. How an idea becomes a working tool: what I ask, what we cut together, and when you see something running.
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When automating a task is worth it (and when it isn't)
Not every task should be automated. A practical guide to which tasks actually save you hours and which are better left to a human.